The auction process at Aalsmeer is automated, with flowers and plants being displayed on conveyor belts in front of buyers. The auction begins with a clock that ticks down from 100 to 0, and buyers must place their bids before the clock reaches zero. The highest bidder wins, and the flowers are then sent to the buyer’s location.

Each day, the Aalsmeer Flower Auction trades over 20 million flowers and plants, making it a crucial part of the global flower trade industry. The auction provides a valuable opportunity for growers to sell their products and for buyers to purchase high-quality, fresh flowers and plants at competitive prices.

Our cruise in Holland aboard hotel barge Panache is the perfect way to experience this unique country’s fantastic fresh flora including a visit to Aalsmeer Flower Auction.